12 THE BENEFITS OF COLLABORATION ARE FAR REACHING The benefits of corporates fostering innovation with startups are wider reaching than protecting the industry position of the corporates. As Harrie at Rabobank points out, in the long run the wider economy benefits with the preservation of fast- growing industries in the region and the creation of jobs. On the other hand, customers or clients also stand to do well, as multinationals work hard to deliver a better service in an effort to attract their business or stay competitive. But some of the big winners from startup collaboration initiatives are often the employees within the businesses themselves. Many of the corporate executives involved with Startupbootcamp will attest to the advantages of being immersed in the startup culture through initiatives like becoming ‘intrapreneurs in residence’; designed to help absorb innovation culture first hand and apply those learnings back into their day-to-day jobs. Companies such as Startupbootcamp’s global partner Cisco take this one step further by involving wider employees in an internal mentoring program with startups to help open up people’s minds to innovation. This can have further reaching benefits in terms of attracting and retaining new talent. With two-thirds of millennial workers expressing a desire to leave their jobs in the next couple of years, according to Deloitte’s 2016 Millennial study, businesses need to appeal to their skills and sense of purpose in order to appeal to the 62% of millennial workers who identify themselves as being innovative [Deloitte Millennial Innovation Survey 2013]. Looking further to the future, Florian Piroth, EMEA Startups Program Manager at Startupbootcamp global partner Intel, sees massive opportunity in the startup ecosystem and not just from an innovation point of view. He explains that many startups need existing technology to bring their business vision to life. This generates great potential, not just for leads, but for building future goodwill. ...any cooperation with a “ “Everyone is hunting for the next big thing, and Intel startup has to make sense is working hard to provide unbureaucratic support to the best of the millions of tech startups worldwide. from the beginning with a It’s a very emotional time for startups and we want to be there for them with both the superior technology clear use case and focus.” to help development and the know-how to support them. Even if they don’t find success, it’s important to build early-stage relationships and goodwill with the Florian Piroth, EMEA Startups Program Manager, Intel startups. Winning their hearts and minds is a good investment,” explains Florian.