11 THE FEAR OF DISRUPTION TACKING INNOVATION FROM INSIDE-OUT While the majority of organisations appear to be talking the talk, with at least three-quarters of CEOs from the PwC Global Innovation Survey regarding innovation as at least equally important to operational effectiveness, many still have a long way to go. As Glenn Bijvoets, Senior Innovation Officer at Smart City and Living Program partner Eneco comments: “Many other corporates aren’t embracing innovation wholly. They are still innovating incrementally, not radically, and are afraid of disruption.” Tackling innovation from the inside out requires Instead of looking only at significant cultural shift and investment. Yet the “ potential to make changes from the outside in and running our own innovation collaborate with the startup ecosystem is proving hugely popular. Over 180 independent accelerators projects, we had to redefine worldwide offer a variety of ways to help introduce innovation to the enterprise and speed up the pace of our strategy and extend change. innovation activities to link “The incumbents don’t have the primary control of innovation anymore,” says Harrie Vollaard, the FinTech ecosystem Head of Innovation at Rabobank, a partner for Startupbootcamp’s FinTech and CyberSecurity by collaborating with new program. “Instead of looking only at running our own innovation projects, we had to redefine our FinTech startups.” strategy and extend innovation activities to link the FinTech ecosystem by collaborating with new FinTech startups.” Harrie Vollaard, Head of Innovation at Rabobank Jorge at VINCI Energies agrees: “The best ideas and opportunities involve working together with customers, other partners and even competitors. As simple as it may look, it requires lots of courage and generosity to truly collaborate in order to make a difference to the status quo.” Many other corporates “ aren’t embracing innovation wholly. They are still innovating incrementally, not radically, and are afraid of disruption.” Glenn Bijvoets, , Senior Innovation Officer. Eneco