63 By2020,wealthyindividuals will see their wealth managers as the trusted advisor. Not “ only do they trust their wealth managers with financial matters, they also trust that their financial advice takes into account their wider family and social needs and their life aspirations. A financial butler is another way of looking at this relationship. Two important pillars that will support this - the digitalization of the wealth managementbusinessandmakingadvicethecorebusiness,notproducts. The successful wealth managers of tomorrow will be client centric and will use technology to deliver personalised services to their clients. They will be able to mine data intelligently and use the insights to drive meaningful conversations with their CH clients. The future relationship between high net worth individuals and their asset TE managers will be founded on trust and value; not on products and fees. N I F F O Julia Leong, Partner, PwC Singapore TE TA S E TH The Future of FinTech in Asia Pacific: Wealth Management 63