Digital China China’s digital globalization is only just getting started but gathering fast momentum. The bigger, younger China market is enabling rapid commercialization of digital business models on a large scale. China’s three Internet giants (Baidu, Alibaba, and Tencent) are building a multifaceted and multi-industry digital ecosystem that touches almost every aspect of consumers’ lives. The government gave digital players space to experiment before enacting official regulation and is now becoming an active supporter.