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15 InsurTechs are increasingly tackling more complex problems across the value chain In last year’s analysis of Startupbootcamp InsurTech’s applicants, we grouped businesses into six categories across two groups, an exercise we have repeated this year. External view Internal view (Businesses that look outwards from the insurer) (Businesses focused on the insurer’s own business model) ››Enhancing interactions and building trusted relationships ››Enabling the business with sophisticated operational capabilities ››Meeting changing customer needs with new offerings ››Leveraging existing data and analytics to generate risk insights ››Leveraging broader ecosystems ››New approaches to underwriting risk and predicting loss A more even mix of InsurTech propositions are emerging 2016 2017 35% 30% 25% 20% 15% 10% percentage of applicants 5% 0% meet changing leverage existing enhance interaction enable the business new approaches to leveraging customer needs with data & analytics to & build trusted with sophisticated underwriting risk & broader new offerings generate risk insights relationships operational capabilities predicting loss ecosystems

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