17 Such solutions are exemplified by companies like TikkR, a member of the 2017 Start-ups ‘exploring new approaches to underwriting risk and predicting loss’ cohort. It operates an on-demand digital insurance platform that can insure was the fastest growing category, with a fourfold increase from last year. One people’s ‘active moments’, such as insuring a surfer when they are surfing, example in this instance is firms looking to help insurers better understand removing the need for multiple long-term contracts; TikkR’s ultimate goal is to and price cyber risk. One applicant to the program, Cybewrite, is creating a analyse customers’ lifestyles in order to predict and protect their ‘moments’ platform to help insurers do just that. This is significant as it is clear evidence automatically. Another good example in this category is Sharenjoy, which of- that InsurTechs are increasingly moving through the value chain and solving fers one of the world’s first experiential insurance for millennials who enjoy insurance-specific problems. entertainment events, such as gigs; it aims to provide customers who miss events with replacement tickets to similar events rather than with cash. The trend towards InsurTechs focussing on these thorny and complex inter- nal issues for insurers looks set to continue. Amongst InsurTechs founded be- There was also a notable increase in the relative number of start-ups that tween 2013 and 2015, 33% had an internal focus; for those founded in 2016 ‘leverage data and analytics in order to generate new risk insights’. The appli- that figure has risen to 61%. cation of intelligent analytics to the vast swathes of data that insurers already have at their fingertips was always likely to prove fertile ground for start-ups - and it is proving so. The range of problems that InsurTechs are addressing has broadened over the course of the year, from a focus on the front end to truly tackling the entire insurance value chain. Peter Klingspor, Talanx