MARKET SIZE* GWP IN EUROPE* £43 Bn GWP IN UK* SOURCE: ABI 2015, ONS for demographics data. £10.8 Bn *General Insurance only. The market includes opportunities relevant for the initial target customers: travel, home, gadget and car. It takes under 3 weeks to teach to SPIXII to sell other general insurance products such as pet and health. OUR TARGET NICHE** **Estimated using insurance purchase surveys and demographics data of young professionals £130 M employed in sectors where the average salary is in the range from £25k to £35k.