PRE-LAUNCH STRATEGY • Lots of written content and infographics to be shared on Reddit, Digg, Facebook, etc • Q&A’s with insurance bloggers (or technology journalists with a big reach) • Email box at the end of every single blogpost • To get SPIXII first, bloggers put the “I want SPIXII” badge on their blog • Founders spend one week out of every two months on a press tour • “SPIXII answers” section to answer questions about insurance (by experts pooled in our huge mentors network) • SEO - for every popular insurance query on Google, write a page and content for it, and iterated landing pages to optimise conversion • Crowdfunding campaign • Currently speaking with Samantha Jayne, actress and author of the popular Instagram @quarterlifepoetry posts, for partnering in the marketing campaign