chapter 04 GO-TO-MARKET «POWERED BY CORPORATIONS» The key to achieving a symbiosis of mutual benefit between corporate and startups, is that the linking vehicle allows the latter to take advantage of the infrastructure and market access of the former to grow. We found three ways in which financial institutions help FinTechs accelerate their arrival in the market. First. Offering shared services such as regulation, marketing, design and development, as Fiinlab does, which frees up time and resources for entrepreneurs to concentrate on the higher-value technological activities they offer and speed up the commer- cialization of their offer. Second. Giving access to its data infrastructure or its technology platforms to de- velop joint solutions. Visa, for example, launched the Visa Developer Center website, where any FinTech entrepreneur can explore the 200 Application Programming (API) interfaces and the 30 solutions that can help leverage your projects. A TWO-WAY PATH 54