05 CORPORATES UNLOCK SUCCESS... BUT FAIL TO DISRUPT The pure entrepreneurial passion and focus of DO YOU BELIEVE CORPORATES startups to create a new product or service that GENUINELY DISRUPT? disrupts a market is rarely matched in the corporate world. However, startups just don’t have the resources or experience to make their dream a reality without corporate collaboration in some form. Even unlimited YES funding (if it were available) won’t guarantee success. 28.1% Unless you’re Amazon or Uber, big businesses are very likely to be key to your business plan, whether NO as a partner or a customer. Unsurprisingly, given 53.1% our program’s focus, startups we surveyed agreed big businesses play a key role, with 70% stating I DON’T corporates were fundamental to their success. KNOW 18.8% HAVE YOU SUCCESSFULLY HOW RELEVANT IS IT FOR YOUR COLLABORATED / DONE BUSINESS COMPANY TO COLLABORATE WITH CORPORATES? WITH CORPORATES? YES NO N/A 70.3% 26.6% 3.1% of startups believe it’s very relevant to partner with 70% corporates 47.1% Sold to corporates 41.2% Pilot project However, despite the clear belief among startups 8.8% in the importance of corporate collaboration, over Distribution or resale half of our alumni do not currently feel corporates are successful in creating genuine disruption. While corporates can bring experience, investment and best practice, it seems this isn’t a one-sided partnership, as startups bring the agility and fresh 2.9% Marketing thinking to potentially shake up a market.