03 INTRODUCTION THE PERFECT STORM The oil tanker analogy for big business is very much a This creates a perfect storm. Corporates need truism. Even for the most innovative of corporates, the startups and startups need corporates. That’s the sheer volume of people, geographies and processes premise behind Startupbootcamp. But what is the that can slow down their world makes working with reality of them working together? agile, enthusiastic startups hugely appealing. To find out, we surveyed Startupbootcamp’s alumni Likewise, startups are determined to tap into the base of more than 350 startups and gathered 64 resources, customer base, experience and finance detailed responses from a large mix of industries of the corporate world. It’s a rare entrepreneur who and regions across the world. We also conducted thinks they can go it alone. Collaboration is at the in-depth interviews with six key corporate partners forefront of everyone’s minds, and most startups know (Cisco, Eneco, ING, Intel, VINCI Energies and Rabobank) that collaboration is critical to help sell their product about their experiences of working within the startup or bring it to market. ecosystem.