Agri-Food Tech China’s Food Safety Issue consider food safety when buying food 86% give top consideration to food safety when buying food 52% are against food additives 88% Food Scandals Melamine Milk scandal ‘Aluminium’ dumplings ‘Sewer’ oil ‘Cadmium’ rice Glow-in-the-dark pork Note: Consumers investigated are mainly from 1st & 2nd-tier cities Source: Ipsos, Trends in Food, Beverage & Consumer Insights in China 2016