II. Top trends shaping InsurTech The key trends highlighted in this report were identified following an analysis of two different datasets picked in order to give us a perspective from both entrepre- neurs and the established insurers. We wanted to understand the views of both incumbents and challengers. • To gauge challengers’ views, we looked at data from applications to the Startupbootcamp programme and fast-track events. These applications came from businesses in 37 different countries all around the world, under- lining the role of London as a global hub for the insurance industry; • Our incumbents’ data is drawn from the 2016 PwC Global FinTech Sur- vey, which captured the views of 544 C-suite and digital officers in 46 coun- tries – in this report, we considered the responses of 79 senior executives at insurance companies around the globe. Startupbootcamp has had conversations with more than 1,300 start-up busi- nesses. It is striking that many of these ventures do not identify as insurance start- ups – they may not even have considered their use case in the sector. Partly, that reflects the complexity of the insurance industry, which is sometimes poorly under- stood by non-insurance players (particularly in the life and business-to-business sec- tors). Addressing this issue will be important in encouraging more start-ups to explore new propositions. 9