26 Technology isn’t always the key to success While considering all of these themes, it is important to not get Emerging technologies overly fixated on new technologies. Developments such as the Internet of Things, AI and blockchain get people excited and Established technologies generate media interest, but only 40% of applications to Start- upbootcamp came from firms leveraging an emerging technol- ogy. The remainder work with more established technologies such as mobile or cloud in ways that make operations faster, better and cheaper. This underlines the driving force of these start-ups: their pow- er and potential for disruption comes from their innovative busi- ness models, their compelling customer value propositions, their use of multi channels and their ability to identify and exploit a gap in the value chain. In other words, it’s not about the kit. We see this in other industries too. Uber, for example, has been hugely disruptive to the taxi sector because of its business model and the end-to-end customer experience it offers, not because of its ability to leverage an emerging technology. “It’s not about technology, it is all about the people,” says Martin Pluschke of ERGO of InsurTech start-ups. “The commit- ment and the way these bright young entrepreneurs work on their vision is absolutely amazing.”