chapter THE MYTH OF “DINOSAURS” 03AND “UNICORNS” Competition vs Collaboration From the beginning of history humans seek explanations. How does Sun rise daily? Why does the night follow the day? When will it rain? Where are we most protected? If the evidence is not available, our creativity compensates and myths and legends are born. The myths and legends that we create reflect the reality we observe, but they are also loaded with our judgments, expectations and fears of cyclops and sirens. They are hybrid explanations made of truth and fiction, which also reveal important in- formation about who we are and what we think. A modern myth created by the speed and complexity of our times is comparable to the biblical story of David and Goliath; it is carried out by financial entities which, depending on their size and agility in view of the changes introduced, especially by technology, are symbolized by a dinosaur or a unicorn. “In Itaú Unibanco, we thought about Cubo because we wanted to get involved in startup ecosystems and we did not know how to do it. We used to say that we are dinosaurs wanting to talk to unicorns.” R.P.S. Gama, Cubo Manager Institutional conversation, May 28, 2018 A TWO-WAY PATH 34
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