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Venturing a consensual vision, we can say that data is undoubtedly giving the com- panies that control it a value superior to that of the until now dominant oil companies, but that the value of this data does not operate in the same way as a commodity, in that it can be stored physically. The digital nature of the data makes it necessary to have different capacities, tools and rules in order to extract the value from it, that is, to mine it. A TWO-WAY PATH 69

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