is out of the logics of relational databases (such as text documents, emails, contents of social media, photos and videos). This is called unstructured data. The proportion commonly accepted by data science experts is that, out of the total of digital data around the world, only 20% is structured and, accordingly, 80% is not. Over the last several years, processing data to feed apps with them has faced two challenges: managing large volumes (big data) and processing both structured and FinTechs have developed and offer unstructured data. a wide variety of innovating tools One of the technological development lines most advanced in the last years to ad- and solutions thanks to the dress such challenges has been the apps based on machine learning algorithms, democratization of information, a branch of the artificial intelligence which purpose is to create programs able to generalize behaviors from an information supplied as examples, that is, learning the increasing use of APIs and the boom induction processes. of technologies such as blockchain. Investment in AI in Latin America has triplicated in the last two years and will amount This, combined with the fact that other approximately 42,000 million dollars in 2020, according to IBM developerWorks data. types of players such as the powerful During the last years, the financial institutions have discovered the potential wealthy GAFA (Google, Amazon, Apple, Facebook) stored in their databases and have implemented the “great structuration” of their data are commencing to offer financial (see Picture 7). If we think about it for a moment as well as Facebook has social infor- mation, Google, the internet searches and surfing, Amazon, the purchases and Apple services, contribute to the awakening the use of mobile apps, the bank has all the financial transactions with “metadata” on of the banks. when, where and how the user performed such transactions. If they are successful, they may be on par with the technologic giants regarding intelligence obtained about their clients. It is not for free that Francisco González, president of BBVA, declared in Christine Kenna 2015 that “in the future, BBVA will be a software company.” Partner of IGNIA Banks could allow that their structured and non-structured data set, as well as their service offer, was accessible through a platform similar to what Visa did with its De- veloper Center. That way banks would allow independent developers, such as many FinTechs, test and develop their ideas in the vast data deposits of the financial entity at issue through the adequate APIs. This model is often named open banking and is a way of natural collaboration between banking institutions having access to clients A TWO-WAY PATH 71