Acknowledgements We’d like to thank Arbil Baran, Mercedes-Benz Turk spokesperson and Bülent Acicbe, Mercedes-Benz Turk Board Member in Charge of Bus Production as well as Kadir Demircioglu, CEO and Founder of Thread in Motion for taking part in this case study and sharing their valuable insights. About Startupbootcamp Startupbootcamp is a global network of innovation programs with 15 industry-specific accelerators, 4 Scale programs for growth-stage teams, and 2 SBC Colab designed for corporate innovation to tackle real business problems. We partner with leading global brands to support the next generation of innovators. Since founding in 2010, we have worked with nearly 700 founders, 250+ global brands and facilitated hundreds of partnerships between our alumni and corporate partners. For more information about Startupbootcamp www.startupbootcamp.org For partnership inquiries [email protected] Join the Conversation @Sbootcamp www.linkedin.com/Startupbootcamp www.facebook.com/Startupbootcamp