Notes Even for the most innovative of corporates, the sheer volume of people, geographies and processes that can slow down their world makes working with agile, enthusiastic startups hugely appealing. Likewise, startups are determined to tap into the resources, customer base, experience and finance of the corporate world. It’s a rare entrepreneur who thinks they can go it alone. Collaboration is at the forefront of everyone’s minds, and most startups know that collaboration is critical to help sell their product or bring it to market. This creates a perfect storm. Corporates need startups and startups need corporates. That’s the premise behind Startupbootcamp. But what is the reality of them working together? This Case Study tells the story of Thread in Motion and how a pilot test with Mercedes-Benz evolved into successful commercial engagements with some of the world’s best automotive giants.